Like all things in life, with time they will evolve on their own and youth football in the Metro Atlanta area is not an exception to that rule. Add the uncontrollable elements such as Facebook, Instagram and specialization and you have yourself an advanced evolution of youth football. In some ways it has evolved in a positive manner with athletes being afforded opportunities such as early exposure to college scholarships and better training and nationally recognized player safety measures. Although those things have shed such a positive light and helped cultivate the youth football experience, those things recently have been outweighed by some of the negative things that have been associated here in Atlanta over the past few seasons. No need to dive deep into those things as Channel 2 Action News has done a great job of that, but because of those things the Metro Atlanta Youth Football Conference was born.
After all the Fall 2017 football season had to offer, a dedicated group of volunteers sought out to give youth football back to who it belongs to….THE YOUTH and THE COMMUNITY; with the mission to create a positive platform for youth football and cheer in the Metro Atlanta area for ages 5 – 14. Focusing primarily on safety, fun, competition and development which by all accounts were thrown to the side for “social media fame” or to be considered a SELECT team in the “SEC” of youth football. Nothing against any other league locally or abroad but the members of MAYFC want to create a positive youth football and cheer experience for the families and communities that we serve. We understand that youth sports can be vessel to reach and teach the youth as well as bring communities together, and we want to highlight all the positive things going on in our member organizations and communities. Now just because we are all about unity and positivity, don’t think for one minute we won’t breed a competitive spirit amongst league members. But unlike most leagues where everyone is jockeying for position we have a taken the strength in numbers approach with transparency and equity. We don’t feel the need to tear down one another and play favorites just to get ahead of the competition. Instead our goal is to work together and use our vast network to accomplish our goals one of which is to be the gold standard for youth football in not only Georgia but the southeast.
Understanding that we are living in the Information Age MAYFC plans to use that information to our advantage to highlight our student athletes, committed volunteers and competitive brand. Notice we said “highlight” and not exploit. Over the past few seasons there has been an influx of entities looking to exploit our youth for profit with none of the individual players, teams, or non-profit organizations directly benefiting monetarily from the profits of these entities. It seems as if there is youth football tournament every weekend beginning mid July up until the season starts and not too mention the infamous “showcase” or call out games which for all intended purposes are a “money grab”. Not subscribing to any of those things we want to give youth football a breath of fresh air with our very own tournaments and internal media components such as games, player and cheer squad of the week, player and organization articles written with objectivity, and live video streaming games and weekly highlights. Adding all these things with the ultimate goal being to offset league costs for our members with ad revenue generation which in will help those organizations financially. Our tagline the “New Standard” is something we are serious about and know that ultimately it may ruffle a few feathers, but our audience is the youth not the public critics. Hopefully our conscious efforts will raise the standard of Metro Atlanta Youth Football. Welcome to the New Standard.